THE BACKGROUND:

The gender binary from cultural history has suffered many centuries of regressive stereotyping in popular narratives. This includes the image of the man (imposing a macho identity), woman (often with sexist undertones) and womanly (applies to all genders). They impress that the 'ideal' women is timid, obedient, silent and sacrificing. The contemporary status of women is often conditioned by the perceived cultural preferences.

In every culture, the children hear the stories of myth, religion and history which shape their imagination and pride for origin. They hear about the bravery of men rescuing weak women from great dangers. At a tender age they are fed with pride and belonging towards only one section of the society. Later as adults, when they are expected to exhibit inclusive behavior, THEY RESPOND AS ACTIVISTS AND NOT AS BELIEVERS.

TMYS projects are primarily student run with a predominant women force and men aiming gender equality.

OBJECTIVES:

1. To inspire a rethinking on the cultural identity of Indian women (and men too from their perspectives) so that the vast history of feminine leadership gets their due recognition.

2. To relate the past with the contemporary and help people locate themselves in the rich history that sometimes seems distant due to the underrepresented narratives of women’s struggles for emancipation.

3. Foster individuals who are logically informed, more empathetic, more creative and inclusive decision makers.

INTERVENTION:

1. Bring together the cultural and contemporary, revisiting the stories of the past with modern sensibilities.

2. Publishing personal stories about a place or time which are important contributors through which history can be recorded and evolution can be explained.

3. Conscious exposure and involvement with such recordings to inspire an intellectual empowerment through gender sensitivity.

AUDIENCE BASE:

India (60-70%), USA, UK, UAE, Australia, Canada and other countries.

PROCESS:

a. Leverage literature and history to design and execute extensive learning programmes.

b. A conscious attempt to engage people with the stories of the contemporary era.

c. Projects that bring together the industry, academia and media.

d. Inspire critical thinking and creative writing.

e. Curate knowledge banks through panel discussions with global thought leaders for cultural exchange and reducing mind blocks.

f. Popularize academic thoughts/research among the mainstream audience.

Manuscripts, coffee table books, corporate biographies, ghost-writing, academic content, web content, social media content, story writing for television/films, academic compilation, training modules and curriculum, business articles, marketing communications, leadership speeches, find a writer/co-writer and more.

Online and Offline Coaching for report-writing, blog-writing, fiction and non-fiction writing. Our Short Courses are interactive, with audio-visual
aids and podcasts. Trainees receive certificates at the end of the course. We deliver corporate speeches and workshops for skill-based learning programmes pertaining to storytelling in business communications for growth and leadership.

Other than our writing and training solutions and training solutions, we plan, develop and execute CSR content and CSR campaigns, employee engagement projects, client/consumer/partner engagement campaigns, management case studies, manuals, handbooks and promotional campaigns, among others.

We have worked with Mahindra Truck and Bus, Viztaar International, BWW Global, Wiley India, NTPC, Rural Electrification Corporation Limited, Vedanta Aluminium Limited, Outlook Money, Rezonanz, Trackon Couriers Pvt. Ltd., Proforce, and many professionals who engaged us in personal capacity.